Here is a way to dramatically improve the responses from prospective buyers and improve your odds of a quick sale. Use Logic, not on the buyer but on your product, your home. What I mean is to take an unemotional view of your property in a logical manner in order to get a "yes" from the buyer at each step of the viewing process, just like you would do in trying to make any other sale.
Start with the first logical step, the front of your house aka curb appeal. Take a look at it as though you were a buyer. What does it look like? Do whatever cleaning, trimming, painting, etc. is needed so that when a buyer looks at it they say to themselves, "yes" I would like to see more of this home.
The next logical step in the viewing process is the entry or foyer. Do you know what they will be looking at when they step through the door? They do not want to trip and fall so they are looking at the floor, of course. What does it look like? Does it look good? If it does not, it is a problem. Fix it. As the buyer looks up from the floor, is the rest of the entry light, open and appealing so the customer again says "yes" and is drawn further into your magical pictures.
You see where we are going here? If you get a number of yes answers from the prospect and the buyer finds something not quite to their liking (that you really can't do anything about such as the size of a bedroom, despite staging it the best you can), they will most likely minimize this negative in their mind and hopefully move on to more yes answers.
All of these logically presented images are the pictures or visualizations of the buyer living in your house that will help you make the sale.
So what is the next logical area a buyer will be looking over and hopefully giving you another "yes". For many it is your family room, dining and kitchen. Not all buyers will want the same things but many want open floor plans in these areas and light and airy spaces that seem inviting. Make sure your lighting and windows are giving them what they want.
Notice something? The specific decorating choices matter less than the overall picture of the dream of folks together in these spaces. Just do not let your "decorating" spoil the picture. Make it neutral. Also, many people do not know how to arrange furniture in groupings that encourage conversation. This type of arrangement usually makes a room seem bigger too. You want groupings that can seat about 4 people who can face each other, not the AV equipment.
Isn't it just amazing that people might want to talk? They might even want to talk about buying your house!
The next important "yes" you want is the a reaction from the buyer to the first image they see when they go through the master bedroom door. What will they see? If they are seeing a room crammed with furniture and stuff instead of a peaceful place to rest. You probably know that clutter is stressful. Be sure your bedroom, including the closets are clutter free or you may just get a "no" for that room and maybe the entire sale.
And so you draw them through the house with picture perfect images that attract them and make them want to say yes to your house.
The dream or visualization of the buyer needs to be picture perfect but not necessarily created at such expense that you may never get that money back at resale. In this kind of housing market it is better not to just throw money at reselling your home. Clean ferociously and maybe do a little painting.
Ron Stone has a note buying business. His company buys mortgage notes and help home sellers offer owner financing and sell their private mortgage note at a simultaneous closing. Learn more about note selling at his websites, Sell My Note and Private Mortgage Buyer
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